How rooted in cultural values can help shape your brand.
Firs of all, please note that this is our personal opinion based on our experience (most of our writing does).
In this content and digital economy, it’s not strange enough to see each culture affect every other culture in a matter of seconds now.
Perhaps the story would be different from ages ago when traders, merchants, and pilgrimages alike only brought acculturation and assimilation to other cultures.
So in our field of trade, the values of roots in oneself are becoming quite important. Actually, it’s helping us to find out who we are and apply that to, in our context, branding.
So how do you as Business Owner, can benefit from this?
- By being inspired by local cultural values, your brand can be more confident with your historical assets, whether it’s your heritage or your crafted Brand Story by yourself or chosen Branding Partners.
- After you are confident with your true self, how you amplify this message to the audience becomes more relevant automatically, because every culture (be it’s global/traditional) has been proven to exist to this day, so it just natural for us the modern human follow the path that has been laid in front of us.
- After what you create becomes more relevant to your audience, you can treat and go back to your heritage once more and look for expansion to reach more global audience. For instance, fusion food carries the local cuisine mixed with other cuisine from different parts of the world, thus creating new things. Have you tried Spaghetti Rendang?
That’s part one I guess for now looking forward to continuing this in another session or writing, have to get back for the presentation tomorrow (It’s lembur time).
If you are a business owner, in Indonesia or wherever you are and you are reading this, I appreciate it and hope it can spark something in you.
Feel free to contact me anytime to discuss this for your brand.
Email: info@projek-agni.id
Whatsapp chat: +6287722113326
See you around,
Regards & Rahayu
Kresna Dwitomo
Projek AGNI.